Pan Pepín • ParaBien

As part of the branding & design team, I contributed to the launch of Pan Pepín's healthy ParaBien line, including the vibrant, minimalist packaging and the successful Al Grano digital campaign.

As lead creative and brand designer, I led the development of the brand identity, packaging, and messaging for Pan Pepín's ParaBien line (Al Grano, Sin Azúcar, and Panketo), successfully expanding the leading Caribbean bread brand's offerings into the healthy market and contributing to the full launch, including the digital campaign.