DOMINO'S | CONTENT | ART DIRECTORDOMINO’S
As part of the creative team, I helped transform the brand's tone by emphasizing universal insights, cultural references, and creative storytelling.
From depicting the challenges of choosing toppings to the ease of online ordering, our main objective was to have fun.
And sell more pizza, of course.
DOMINO'S | FILM | ART DIRECTORTOPPINGS BATTLE
Will you pledge allegiance to the mighty House Pepperoni, or will you join the fiery ranks of House Jalapeño?
The fate of your pizza hangs in the balance. Choose wisely, for in this Game of Toppings; only one can reign victorious.
Results: Originally for the Hispanic market, the campaign's success led to it being adapted for the general market, a first for the brand.
DOMINO'S | FILM | ART DIRECTORORDER ONLINE
A couple's online purchase turns into a fight for survival when instead of getting a toy, they receive a weapon with an appetite for destruction!
Luckily, when they order from Domino's app, they trust that they will get exactly what they want.
Results: Sales increased, and the app became the top choice among consumers. The spot was the first to surpass Domino’s internal creative effectiveness metric in over a decade.
DOMINO'S | FILM | ART DIRECTORPIZZA LIBRE
WELCOME TO THE ULTIMATE PIZZA SHOWDOWN!
Order confidently from Domino's app, and if your pizza doesn't arrive exactly as you wanted, we'll settle it in the ring!