BEVERAGE | BRAND LAUNCH | SR ART DIRECTOR
ESTRELLA JALISCO
As lead Creative and Senior Art Director, I contributed to the brand's launch in the US market, organizing photoshoots, social media campaigns, and cultural events that enhanced the brand's image and digital presence.
ESTRELLA JALISCO | DIGITAL | SR ART DIRECTOR
A REASON TO SMILE
With the help of talented photographers, food stylists, and illustrators, we created a new visual identity and revamped its social media look and feel.
Our goal was to align the brand's imagery with its core values of celebration and positivity and effectively convey the message that no matter what, there's always a reason to smile.
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ESTRELLA JALISCO | DIGITAL | ART DIRECTOR
DÍA DE LOS MUERTOS
Estrella Jalisco celebrated the event at the iconic Troublemaker Studios of Robert Rodriguez in Austin, Texas. I worked with a talented team of photographers, muralists, and influencers to create, stream, and capture unique content for the brand.
All in the presence of one of my all-time favorite filmmakers.